Matt Knapp
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ST. JULES

Dollar Shave Club

We were tasked with repositioning Dollar Shave Club for the future, while keeping the absurdity that their customers love. We developed a new brand platform, campaign, visual identity and audio logo. "Welcome to the Club" is a real, tangible club with no bouncer, no velvet rope, and the occasional furious ex-mustache storming in.

Dollar Shave Club brand coverDarius Ohana billboardDollar Shave Club product out-of-homeDollar Shave Club socialDollar Shave Club illustration systemDollar Shave Club merchDollar Shave Club merch

Collaborators

Design: Outro

Production

Production Company: Somesuch

Director: Sam Hibbard

Managing Director: Chris Watling

Head of Production: Georgina Fillmore

Producer: Bobby Bray

Production Manager: Kristin Rathje

Director of Photography: Thimios Bakatakis

Production Service: Division Film

Post Production / VFX: Untold Studios

Colorist: Julien Alary

Editorial: The Quarry

Editor: Jonnie Scarlett

Edit Assistant: Henry Thackray

Producer: Jack O'Mullane

Music / Sound: Factory Studios

Or turn my head and pick another region.