Matt Knapp
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ST. JULES

Owl AI

Sport is decided in fractions of a second. The difference between gold and silver, between the right call and the wrong one, exists inside moments so fast and nuanced, humans can't fully process them.

OWL AI's sports analysis software makes the invisible undeniable, so judges and referees can make the right call, in real time, every time. Blink — OWL won't.

We developed the brand identity, creative platform and generative asset workflow for this groundbreaking tech company.

OWL AI logotypeOWL AI typography — GT Flexa, Degular, Basis Grotesque MonoOWL AI color paletteOWL AI campaign — fencing sequenceOWL AI editorial campaign — diving sequenceOWL AI sports-analysis animationOWL AI social campaignOWL AI out-of-home campaignOWL AI merchandise and brand applications

Or turn my head and pick another region.