Matt Knapp
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ST. JULES

Waterhog

Every Waterhog mat was created to be beaten, battered & beloved by families the world over, for years to come. It's designed to be disrespected. We developed the strategy, identity and brand platform for Waterhog, a company that has led their industry for 40 years, yet didn't have a website, social channels or brand identity.

Waterhog brand imageryWaterhog identity detailWaterhog product detailWaterhog campaign stillWaterhog campaign stillWaterhog brand applicationWaterhog packagingWaterhog typographyWaterhog campaign spreadWaterhog campaign spreadWaterhog mat detailWaterhog lifestyleWaterhog lifestyleWaterhog brand systemWaterhog closing frame

Collaborators

Design: Jared Granger + Ryan Harrison

Or turn my head and pick another region.